The most important part of SEO and the part people have the hardest time with is getting links. Everyone always asks how to get links to their site that will get them ranked higher and drive more traffic to their site. We have talked about link building before and how there is no secret formula. Getting links is work, but I can point you in the right direction and make it faster, easier, and more efficient.
Article marketing is an effective way to build one-way back links to your sites. They are one method of many that I suggest you take advantage of. Article marketing is a great and legit way to build anchored links to your site. It is a great way to strengthen authority for long tail keywords and niche sites.
Article Link Quality
This is the point when someone is thinking “but aren’t article links low quality links?” and “what is the point of getting low quality links?”
Four Reasons to Use Article Marking for Links
- Volume – Article marketing is about link volume. We are talking pure quantity. Link building is about diversity. You need solid high PR links, sure, but you also need a wide base. Article marketing is a way to quickly build hundreds of one way back links.
- One-way links – These links are one-way links. Getting these require no back link from you to them.
- Anchored links – Article marketing gives you full control over your link’s anchor text. This is invaluable when getting links. You can vary your anchor text effectively, while also building anchored links for long tails that are difficult to get links for.
- Term Targeting – You get full control over the content of your article, which allows you to target your desired keyword. The more related the content is, the more link juice is passed.
How to Submit Articles
There are hundreds of article directories on the internet that will take your articles and publish them, while allowing you to drop an anchored link in the footer. You can submit to these manually, but that can be slow and time consuming. I like automating things a bit.
I personally use Article Marketer to submit my articles. The free version of Article Marketer is horrible in my experience, but I have not had any problems with the paid version. I personally have an account there and use it to submit articles. It takes a few days to a week for an article to be pumped out across all the directories, but it takes little to no effort on your part. Once you submit the article, it is sit and forget, which is nice. Just come back in a week and check to see that your articles were submitted.
Another option is using Article Submitter, which will semi automate the submission process. With Article Submitter, you input your article and it will take you from submission page to submission page and auto fills the forums. You just have to press submit; a quick and easy way to do it. I like Article Marketer because it takes care of it for me. Court has posted a unique article wizard review over at his blog about that service. I haven’t used it yet myself, so I cannot recommend it 100%. For now, I’m still using article marketer, but make give UAW a try soon.
Article Marketing Tips
- Use articles to build links for individual pages that target long tail keywords. Use to build for your domain, but article marketing can help you achieve multiple page one rankings by building links for low competition long tails.
- Anchor your links. It is important to include your keywords in your anchor text. Do not waste your time anchoring your name.
- Vary your anchor text. You need to mix up your anchor text so it looks natural. Do a few submissions that include your exact anchor text, but then do several submissions that include variations and related long tails of your primary keyword.
- Target your articles. Links pass more authority if they come from related pages. The more related the page’s content, the higher the quality of that link. I suggest including your keywords in both the title and in the first 100 words. Then use related keyword throughout and close the article with the keyword. Follow all the information in my post about writing for search engines.
Article Links
Articles are a great way to get links, but it is important to remember that they are low quality links. They work well for niche sites and long tails or as part of your overall link strategy. They should not be your only way of link building. Because these are low quality, they may take a long time before they are “counted”. Some may never show as counted. Do not stress this though, just get your links and move on. Let Google and Yahoo count them on their own time, because you cannot speed it up.
If you are looking for a new way to get links and keep asking yourself how to get more links, I would suggest you give Article Marketer a try. You can get a basic membership for not too much. Submit articles like crazy and watch as your links multiple for all your sites.
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{ 14 comments }
And then we can boost link juice from articles using link laundering am I right?:)
=)
Yeah, only problem is that Article Marketer doesn’t provide a pen name. So if you submit you white and black sites on article marketer, someone could connect your sites.
Justin, this new vibe rocks. Love It Mate
Thanks Don! =)
I wanted to try out article marketer so I wrote up and article and submitted to the free service. It took forever to get approved and that was well over a week ago, so far I haven’t seen anything published yet in any article directories. Does it normally take that long? You’d think when a company provides a free version of their product, they’d want it to work well as to entice the person into buying the full product… so far I’m not impressed.
I had horrible luck with the free version. I put off getting it until I saw Court go on and on about it. Then I read a review over a dayjobnuker, which convinced me.
I know, I’m surprised the free version is so bad. I think they’re slammed with demand. The paid version gets a little behind at times, so I’m sure they complete ignore the free version. The time is associated with the fact people review your submissions before they distribute them.
Currently it takes 1 to 2 days to be reviewed. If it doesn’t get help up by a mistake I made, it will get queued for distribution. It usually sits there for a day or so. Then it goes to distribution. It gets submitted to sites over the next two days or so.
So within a week or so, they get distributed. Each one results in about 20 to 50 dofollows that will count. Some are nofollow and some don’t show up in Yahoo, but they provide you with a list of all the places it was submitted. And you receive an email from made of the dirtories when they accept your articles.
I’ve no doubt that article marketing does give you free 1-way foccussed backlinks as does hubpages, squidoo etc. I still hesitate to spend the money on a submission service as I am yet to be convinced that multiple links from the same article spread over 100’s of sites don’t get discounted – and if they do its quicker /esasier/cheaper to stick with BMD for the low-qual links and individually submit to the better article submission sites for a decent link – and even traffic from ezinearticles!
I completely understand. I like mixing up my sources, even if they’re low quality. I see people being ok with Scuttles, but hesitate to do article marketing. I personally believe article marketing is “better” than BMD. (not saying to not use BMD)
First, its pretty white hat. You aren’t really looked at as a “spammer” for article marketing, but this isn’t the case with BMD. Some people are ethically against social site spamming for links, so this is a pure method. Lastly, these links can be targeted and semi contextual. I’m able to control the title and on page content. I’d rather get a link from a page with text, than a wall of links. And the links are semi-contextual. I’m sure Google can pick up the link is in a resource box, but I’d assume thats better than the content format on scuttles.
My plan for this site, once I get done moving, is to use Article Marketing in combination with manual submission. There are a few high quality sites Article Marketer doesn’t submit to. I was going to submit different articles to these with unique content.
I also like to increase the number of IPs I get links from. Hubpages and Squidoo do get links, but I wouldn’t want to get too many from one source.
The risk of using just a few sources is that my success depends on the success of that source. If Google wants to do a mass slap of Squidoo, many people will be screwed. We’ve all seen the effectiveness of various methods get slapped over time. Those with a wide base are at less risk of getting impacted by Google discounting certain sites.
But there is never a one size fits all method or even a best way. I’ve seen success with article submissions, so I figured I should make a post about it.
Excuse me if I sound like a complete idiot here, but I’m new to all this stuff. I’m just a writer, and by no means an internet guru, but I’m finding my way. So my question is this, if I use this service, should I submit new articles, or use existing ones?
I have a really detailed review of AM on my blog. I have two posts, one about the free version where I ripped it to shreds and then the second post after I decided to purchase the lifetime membership based on Court’s very strong recommendation. I have a day by day, blow by blow account of my experiences with the paid version. They are all mostly good by the way. You can find the review by typing “Article marketer review” in Google and I am in the top 5 under (#2 right now for my data center) under DayJobNuker.
I as well have a membership to Article Marketer, and I am pleased with the results. The thing I like is that you get a mass submission, and your odd are better for acceptance since you may not get a 100% approval rate. But with over 1000 submissions, if you get 2-3% acceptance on the low side, then you are looking at 2-3 hundred links, not including the fact that you can get in 3 links in the bio, so at the end of the day, you can have 6-9 hundred links for the bots to find.
Justin have you tried Article Marketing Automation? I’d like to hear someone’s opinion on the pros/cons v. AM, especially someone who knows a bit about SEO! I am in love with AMA for 2 reasons: 1) your articles are posted on blogs which will give a bigger variety of IP addresses and 2) you can anchor the links anywhere in the text as there is no bio box. Its pretty new and its rejueventated by article marketing efforts really Thanks Lissie
I have used both Aticle Marketer and Submit Your Article. I prefer Submit Your Article becuase it submits to EzineArticles and Go Articles.Article Marketer does not and these are the two biggies of Ezine article publishing.Between them they probably account for 70 to 80 percent of all Ezine article publishing. Article Marketer submits to zillions of sites but I believe only a very small percentage of them will actually end up publishing your article.So I go for Submit your Article and i willl rewrite the article slightly and enter in Article Markwter sometimes just for some added circulation.
Hi,
I do use an article submission service because it saves me a lot of time than sending articles monthly. The advantage is you can focus on other important areas of your business the only thing is you have to pay for a fair cost.
Jennifer
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