SEO | Do You Anchor Your Links Like A Newbie?

Do You Anchor Your Links Like A Newbie?

August 12, 2008 By: Justin | 29 comments

Getting quality keyword anchored backlinks is the name of the game in SEO. Outside of a few major on site SEO factors, links are THE factor that will get your site ranked higher for your desired keywords, but not if you anchor like a newbie.

When obtaining backlinks to your site, it is important to include you keyword as the text for the link! Google uses the anchor text to make choices about the content of your page and how to rank you for certain keywords.

5 Ways to Anchor Your Links Like a Newbie

  1. Use “here” / “click here” / “my website” when you link to your site. Congrats, you just told Google your site is about “here” or “click here”; not “clocks”, “clothing”, “video games”, “credit cards”, or “loans”.
  2. Using your name as your primary anchor text. You’ll rank really well for your name, but you’re going to have one hell of a time making money from that. When was the last time you saw massive demand for “Frank”?
  3. Using your business name. So you’ll rank really well for your business name, but this will do nothing but provide traffic from people who already know who you are. What about bringing in new people? Enough people will link to you with your siteĀ  / business name, so you’ll earn the top spot for your name eventually by default, especially if your business name is your URL.
  4. Anchoring your online nickname. This is even worse than your name. Who is every going to search for CoolDuDz1978 or something crazy like that?
  5. Anchoring the same thing over and over. This is the next step newbies take. You tell them “anchor your keyword” and they go get 1000 exact keyword anchored links over night. Google bomb much? Google will see this as spam and could actually hurt you. Mix it up.

5 Ways To Anchoring Links a Pro

  1. Anchor your keyword, related keywords, and long tail keywords.
  2. Anchor deep pages with keywords.
  3. Develop a “keyword” nick name. *cough* *cough* SEOZombie / SEO Zombie *cough* *cough* (kind of like I planned that)
  4. Develop a keyword sitename. Court’s “Internet Marketing” School. <– f’ing great.
  5. Get creative with your anchor text. My friend’s company he works for is “Paramore Redd”. They always anchor Designed by: Parmore Redd. Why not anchor something like “P|R Nashville Online Marketing”?

Looking at someone’s anchor text really shows how much they know about SEO. The role anchor text plays in your SERPS success is HUGE. Do not get caught anchoring like a newbie. Put some thought in creative ways to get the anchors you want. Of course, sometimes you have to go with the site name or your name, but try to get as many keyword anchored links as you can.

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Filed Under Link Building, Sneaky |

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Comments

29 Comments »

2008-08-12 23:03:34

If people need proof of the importance of properly anchoring their keywords, just perform a Google search for “click here”. Adobe Reader’s download page shows up as the first result.

At this point, I want to mention 2 things. First of all, “click here” doesn’t show ANYWHERE on the page, not in the title, not in the content, NOWHERE!

Secondly, the page has a PR of 10/10. Very few web pages reach that level, Yahoo’s is 9/10.

Why is that? Adobe’s Acrobat Reader is pretty much the standard for online documents. Every website that posts documents online under Acrobat’s format includes a link to download the program, and the anchor text for that link is usually… yes you’ve guessed it: “click here”

So if a web page can reach #1 position on Google for a keyword that doesn’t even appear once on the page, imagine how important that factor is in Google’s ranking algorithm and what it can do for your website if you use it well!

 
Comment by Grizzly Subscribed to comments via email
2008-08-13 01:02:18

Gee… I search for CoolDudz1978 all the time!

Nicely done Justin… you got me laughing. :-)

(I was gonna use Make Money Online for the anchor but that would be spam!… and I’m not number 1 for Grizzly yet)

Comment by Justin
2008-08-13 03:35:33

=P
Yeah, I personally have no problem with people anchoring their names . More keywords for me =)

Thanks Griz, and glad to see you posting again. I’m moving, so I haven’t had a chance to read all of your news posts. Packing is a pain.
Got my first apartment =) (use to live in a dorm room at college)

 
 
Comment by gabe
2008-08-13 01:23:59

I am interested in SEO services. Contact me at my email or give us a call.

Comment by Justin
2008-08-13 03:14:56

Will do Gabe. I think my contact form might be messed up.
(I’ve been playing around with the design and code a lot)

Comment by Gabe
2008-08-14 03:47:58

Hey man I am ready to get started here. Lets talk. 615….604….8668….

(Comments wont nest below this level)
 
 
 
Comment by Joe Subscribed to comments via email
2008-08-13 02:57:43

I have a question I can’t seem to find an answer to. Does it even matter what word you link with if it’s no-followed? Most SEO-smart people I see link just their name (like Grizz just did). Do they not care so much about just comment links or doesn’t it matter with no-follow? Thanks.

Comment by Justin
2008-08-13 03:13:05

For Google, it doesn’t matter what anchor text you use on nofollow. Google doesn’t pass authority for nofollow links (or shouldn’t). Different search engines don’t treat nofollows the exact way Google does, but Google sends the vast majority of traffic.

There are other reasons to anchor your name and stuff. Some bloggers don’t like you anchoring your keywords when you leave a comment. I personally don’t mind, but there are several bloggers who will spam you for a keyword anchored link. In that case, you just go with your name.
Another reason to anchor your name is branding. Although I don’t agree 100% with Caroline Middlebrook, her commenting method helped her brand her name. You saw her commenting everywhere, so you constantly saw her name. And Court puts a lot of work into branding his name.

And I guess it comes down to if you’re using comments as a link building method. Some people are against commenting for links, so it depends.

And lastly, it can help with your variation. It looks natural that you’re going to be getting some links for your name instead of all keyword anchors. I personally want this site to rank for my name, but thats a secondary goal.

 
Comment by MJ
2008-08-13 03:17:49

Google and Yahoo do not pass kw authority or juice in the case of nofollows. However, in the overall scheme of things, getting links to your site with no keywords is important–this makes your backlinks look more legit.

So getting Nofollows with “Griz” or “MJ” will help my links of “SEO” look more natural.

So no-follows don’t matter in terms of the anchor, but they’re important to get in the overall strategy.

 
 
Comment by Joe Subscribed to comments via email
2008-08-13 03:58:43

Thank you very much Justin and MJ.

 
Comment by James
2008-08-13 16:21:13

That’s a cool does and donts of linking.

And man, your theme is so perfect for AdSense. All those dudes that are too lazy to read the actual information would be clicking your ads like crazy.

If it’s not a secret, how much visitors you get from SE traffic on this SEO blog, or shall we say Money Making Online blog of yours.

Comment by Justin
2008-08-25 18:35:32

Yeah, I really like the new theme. A friend of mind helped me out with the graphics. Its actually a modified version of the dateless sniper 2.0 theme court put out =P
It was going to use a black background, but I thought the white looked more professional. The zombie blood is enough. I was afraid a dark blog would turn people off.

 
 
2008-08-14 07:36:12

While this information is valid and completely correct, I have to say something. While you are not as blatantly rude when referring to newbies, as blogger unleashed, the tone of your post is still puzzling. Were we not all newbies at some point? And is it not mostly newbies that we are targeting with these how-to MMO, IM and AM blogs?

Newbies all ready feel clueless in many ways and have tons of questions that they feel are stupid that referring to them in a negative light seems like a bad marketing strategy and a big risk in alienating a big portion of the target audience, and of course just plain rude.
JR

Comment by Justin Briggs
2008-08-14 13:50:01

I apologize for the negative tone of the article. The purpose of the title and approach was to get attention and generate conversation. I try really hard around here to reply to and help people out the best I can. At the same time though, I am an internet marketer so I try to sometimes write titles and articles that stir an emotional response from people (positive or negative). Some people responded to this article in a very positive way, while other may have hated it. Either way, it got people talking and reading, which is my job as a blogger / marketer.

The overall goal of the article was to teach a lesson. There is useful information in that article, but its wrapped in emotional charged language. As long as people walk away from the article knowing how to anchor a little better, I’m happy.

I apologize if my article was rude though. I do have my own style of writing, which might appear brash at times. I will work on cutting back on that.

2008-08-14 20:34:23

Wow, Justin, I really respect your openness and candid response, and I also appreciate that you did not delete my comment, as others might have and actually responded to it. A lot of my comment had to do with blogger unleashed, where I read some particularly rude comments about newbies and then I went here from the email post alert, but like I said you are NO WHERE NEAR that level of rudeness.

I guess it was the combination of events and the fact that I had never seen that from you before, your posts are always informative and I have seen you respond to newbie comment questions on several occasions.

And, I totally understand stirring emotional response and writing hook titles and there is no doubt that anyone who read the post would learn how to anchor correctly.
Thanks,
JR

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Comment by Screw You Google
2008-08-15 17:48:22

Step 1 and 2 are particularly important to keep in mind IMO. I know most of us internet folk have serious ADHD when it comes to this stuff and it is very tempting to try to build up just the main page of your site for you #1 targeted keyword. I know I’ve been guilty of this by times. Linking like that just doesn’t seem natural.

 
Comment by Fuerza y Fe Subscribed to comments via email
2008-08-17 14:42:39

Hey Justin,

What do you think of Wikipedia’s take on no follow links? They state for Google:
Shows the existence of the link —> Only for a previously indexed page
In SERPs for anchor text —-> Only for a previously indexed page
If I read this right, according to them no follow would be as good as do follow provided your page has already been indexed.

Other question: if I anchor my links like this: “Fuerza y Fe | Blue Widgets” would that help me build some authority for Blue Widgets or would this be useless because nobody’s searching for that?

Comment by Justin
2008-08-19 04:04:19

I’ve read some vague stuff on nofollow. Google says that if another site links to it, than not to worry they’ll find it. The nofollow name is kind of “wrong” imo. Its not that Google cannot see the link. I’m sure they see it and notice the link and may take note of it. The point is to prevent passing authority.
But there have been posts where people have built nothing but no follow links to a site and it got indexed by Google. Also, you can see links showing up in Google webmaster tools that are nofollow. So they see them and do count them at times, but its safe to assume they’re “useless” for building authority on Google. They do have uses though.

You can build authority for keywords that don’t get searched. People do that in SEO competitions, they use a random keyword that has no indexed pages. But you’ll get authority for “Blue Widgets” with any anchor text include those words. If you targeting “Blue Widgets”, I would suggest trying to get a few anchors with the exact anchor.

 
 
Comment by Brent Crouch Subscribed to comments via email
2008-08-18 04:52:22

Hi Justin,

Good post. It’s just missing something, (IMHO), that most posts on this subject are missing.

I’m just finishing up with the second of six videos in Dan Thies link building videos. If you don’t know who Dan is, spend sometime at seofaststart.com or whitehatblackbelt.com. He is one of the top guys in the industry.

In video 2, Dan mentions the importance of linking to your site with something other than your targeted keywords for the anchor text such as page title, site name, or even the site url. It really makes sense. How natural does 1,000 links to a site look if they all have the anchor text “Make Money Online”. It’s very unnatural.

This may go without saying for some people, but it’s something I have never heard before and wasn’t doing. I believe Dan mentioned a split of 60% general anchor text versus 40% targeted keywords was a conservative approach. (I think I got that right. I need to watch the video again and take some notes.)

Good Luck,

Brent Crouch

Comment by Justin
2008-08-19 03:58:27

Thanks for dropping by Brent.

I’ll go check out Dan. Yeah I agree with the anchor text thing. Varying your anchor text is hugely important imo. I try to vary it in a way that includes the keyword, instead of just something like “Make Money Online”
Things like “make money bloging” “how to make money” “ways to make money online” “make a living online” etc

Then always get the site title and url links as well. And I get a fair bit of name anchored links by commenting.

I think it all depends on the natural linking coming in as well. If you’re naturally generating links from people w/o asking, they use all sorts of anchor text. Which provides a little noise to hide your link building efforts.
Link bait many times can generate links, but usually not with the “best” anchors.

 
Comment by Vic
2008-08-24 04:18:03

“He is one of the top guys in the industry.”

LMAO!!!!!!!!!!!!!!!!!!!!!!!!!!

Noobs always crack me up!

 
 
Comment by Suite J
2008-08-20 00:01:14

Oh No! I just anchored like a Number 4 Newbie!

I prefer to comment as Suite J whenever I’m being “myself” as that’s my personal site/online nickname.

However, when I’m cranking out backlinks for sites that are built strictly to make money, it’s “all keywords” using your advice. :)

Great post.
Cheers!
Jay

Comment by Justin
2008-08-25 18:39:26

Yeah, I use my name a ton. If its nofollow (most blogs are), than I just go ahead and brand my name or my site name. About 80% of the time I spend on “dofollow blog” though is for the purpose of link building. I do read a few dofollow blogs, but mainly I am commenting for a link. (I don’t spam. I actually try to contribute some content)

Usually I look around the blog a bit to see what they’re like. If I think I can get away with the anchor than I go for it. If there is a risk of them spamming me, I just get my name.

Lucky for me I can get away with anchoring “SEO Zombie” all the time. People don’t seem to mind.

 
 
Comment by Frank C Subscribed to comments via email
2008-08-23 15:21:47

Hey, I search for ‘Frank’ all the time :)

‘Name/brand linking’ can have another advantage. That is to get PR to the index of a site and, as you noted, using a name makes it much more acceptable to the majority of bloggers when you do comment runs. Once the PR’s there it can be distributed out to your internal pages and/or external pages.

This is what I do with OpTempo, my flagship blog, since it mainly has the not-so-useful terms of “Frank C” and “Optempo” as anchor text. Plus, the blog not focused on any particular niche although the terms ‘review’ and ‘buyer guides’ are probably the closest. As a result of this strategy, I’ve ended up with a good number of content pages that have PR1 - PR3 plus they rank well in search for the term they’re centered around.

Comment by Justin
2008-08-25 18:41:47

Totally agree. With general sites or trends sites (like in Vic’s competition), the homepage anchor doesn’t really matter too much. And good internal linking can do a very good job at spreading that PR around internally.
Most of my sites are very keyword targeted, but I plan on starting a “news” type site next month to see how it goes. I won’t be targeting and specific keyword, so I can just anchor my name or brand.

 
 
Comment by Brent Crouch Subscribed to comments via email
2008-08-25 01:34:18

@Vic - Hey Vic. Sorry if you felt left out. I like your blog. You have some great info. But if you think Dan Thies isn’t one of the top SEO’s then you haven’t been out of the house lately.

 
Comment by AW Subscribed to comments via email
2008-08-26 05:37:53

Hello,

Can you tell me where on my web site I would put anchor text??

Thanks in advance.

 
Comment by Sonni
2008-09-27 22:07:32

Thanks Justin for clearing up the anchor text thing. I’m a real newbie and really didn’t understand what it meant or the why of it. If people get offended by your post then they are in for a rough ride in IM, they might as well get out NOW! I appreciate what you’re doing along with all the others who are sincere about what they write.
Sonni

 
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